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[PDF] Anime's Media Mix: Franchising Toys and Characters in Japan by Marc Steinberg
Anime's Media Mix: Franchising Toys and Characters in Japan. Marc Steinberg
Anime-s-Media-Mix-Franchising.pdf
ISBN: 9780816675500 | 304 pages | 8 Mb
- Anime's Media Mix: Franchising Toys and Characters in Japan
- Marc Steinberg
- Page: 304
- Format: pdf, ePub, fb2, mobi
- ISBN: 9780816675500
- Publisher: University of Minnesota Press
Download Anime's Media Mix: Franchising Toys and Characters in Japan
Free english book to download Anime's Media Mix: Franchising Toys and Characters in Japan English version 9780816675500 PDB RTF by Marc Steinberg
In Anime’s Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomenon that is today called “media mix” in Japan and “convergence” in the West. According to Steinberg, both anime and the media mix were ignited on January 1, 1963, when Astro Boy hit Japanese TV screens for the first time. Sponsored by a ...
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Anime's media mix : franchising toys and characters in Japan. Author : Marc Steinberg. ISBN : 9780816680238. Publisher : University of Minnesota Press. URL :. Marc Steinberg
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